To celebrate the upcoming Vancouver 2010 Olympic Winter Games, Pampers Diapers has partnered with Team USA to introduce new Pampers Swaddlers and Cruisers Diapers with Dry Max, the brand’s new high performance diapers sure to earn gold with world-class «players» — babies.
The babies of Team USA athletes will be equipped with the new Pampers Cruisers Diapers with Dry Max as they head to Vancouver. In honor of these athletes and their families, Pampers has created specially-branded Team USA diapers with the Dry Max technology. Although these limited-edition Team USA diapers will not be for sale, parents all across the country can buy Pampers Swaddlers and Cruisers Diapers with Dry Max for their best players in the world in March. In the meantime, parents can request a free sample three-pack of the new Cruisers diaper on Pampers.com starting February 12, the day of the Opening Ceremony of the 2010 Olympic Winter Games. If this sample includes a Team USA diaper (they will be randomly inserted in select sample packs), their baby will win a year’s supply of Pampers Cruisers Diapers with Dry Max.
To bring to life the incredible passion, endurance and ability babies demonstrate daily in the sport of play, Pampers Diapers has directly teamed with two world-class athlete families who are among the first to receive the special-edition Team USA diapers: Olympic gold medal speedskater Chad Hedrick and his family, and skeleton (forward-facing luge) World Champion and Olympic Hopeful Noelle Pikus-Pace and her family. These athlete families will be sharing their Vancouver experiences from their babies’ point of view throughout the Olympic Winter Games via photos and videos on Pampers.com.
«For many athletes, bringing home an Olympic medal is not just their dream, it’s a shared dream of their entire family,» said Jodi Allen, Vice President of North America Baby Care at Procter & Gamble including Pampers Diapers. «We are so proud to partner with these world-class athlete families, who are also parenting inspirations by training and succeeding while raising young, active children. We could not think of a more appropriate event than the Olympic Winter Games to celebrate babies as the world’s greatest players and introduce our new high-performance gear — Pampers Swaddlers and Cruisers Diapers with Dry Max.»