Starting from January 4, Pepsi, one of the biggest world producers of soft drinks, provides its Australian fans with a great opportunity to win money. To get the dollar cards, they are to find ‘Pepsi buttons’ scattered around eight major cities in Australia. The participants of the hit Refresh quest will get the clues for finding the location at the campaign’s website hitrefresh.com.au, as well as via Twitter and Facebook feeds.
The winners get cards worth $250, and one person can hit maximum two hunts. The photo and name of the winner appear on the main site. The project is supported by the youth-oriented channel MTV Australia, which provided a great viral music video featuring VJs Erin McNaught and Darren McMullen.
The Hit Refresh campaign, which is planned to be running for 4 weeks, was developed by the Amnesia Razorfish agency.