Kellogg Company announced a $250,000 donation to the American Red Cross to assist with earthquake relief efforts in Haiti. The contribution is being made by Kellogg’s Corporate Citizenship Fund, the charitable arm of Kellogg Company.
Category Archive: News
Kraft Foods US is joining the army of brands with on-line contests and sweepstakes. The food brand has launched its own campaign to deliver its loyal consumers joy and happiness by giving out valuable gifts. Beginning January 4 through February 8 any visitor of the www.kraftgamedaygreats.com website can take part in the “Kraft Game Day Greats Instant Win Game & Sweepstakes» and win cookware, 52″ Flat Screen TVs, $100 in grocery cash, jerseys, party serving platters and a great home makeover as the grand prize.
Heinz has commissioned Gilchrist, which is a part of the Sun Branding Solutions consultancy, with a task to handle the artwork as well as the reproduction for all its packaging materials. According to the new strategy plans, the agency will start collaboration with the Heinz design agencies in the UK and will monitor the creative activity, which involves creation of packaging for a wide range of goods, through the online graphic management tool.
The Spring/Summer 2010 campaign of the Bally luxury brand is paying tribute to the historical heritage of Switzerland, the country where it was founded in 1851. The photo shoot by Swiss photographer Raymond Meier was made under the supervision of the Laird + Partners creative agency. The images feature German actor, director and producer Til Schweiger alongside supermodel Christy Turlington.
The Axe brand has launched a new campaign in the Russian Internet aimed at young men who are not brave enough to ask girls for a phone number. With Axe they can feel completely free to come up to any lady and get her attention. The interactive project is located here, at phone.axeeffect.ru, where the consumers can find profile of 5 stunning young women and start a sweet conversation with any of them.