Starbucks likes holidays and is always ready to dedicate new charity initiatives to the big dates’ celebration. Now the big coffee brand is promoting its Red Love campaign with the help of social and owned media and wants to drive more consumers to the outlets to gain more money for the Red Cross.
Category Archive: News
The West Indies Sugar & Trading Company Ltd have launched new packaging for their flagship Plantation Reserve Sugar designed by Lewis Moberly. The unique cube structure is designed to stand out on shelves in the UK and across the Caribbean. It tells the story of the very particular rich terroir of Barbados which defines the sugar’s distinctive taste.
Burgopak & GR/DD have created an engaging pop-up package for a promotional version of Sony’s new augmented reality PS3 game EyePet. Resembling a house-shaped pet carrier, the package features an intriguing pop-up mechanism where the EyePet character jumps up as the carrier opens from a hinged ‘roof’. The package expands entirely, presenting the contents – the game’s software, literature and hardware — in an enjoyable and organised manner.
Recently brandrepublic.com reported that the optimictic and joyful video with roller-skating children viral spot, created for Evian by the Frenc ad agency BETC Euro RSCG this summer, has been inducted into the Guinness Book of Records as the most viewed advertising video up to date with more than 45 m online views (45,166,109 as of 9 November 2009, now — even more, for sure).
The new versions of Windows 7 operating system will be related to Coca-Cola, Twentieth Century Fox, Ducati, 7UP, Ferrari, and Porsche global brands. Among Windows Theme Experiences themes any user of new Windows can pick up the one of the favorite brands, download it on his or her PC and enjoy the popular styling every time the computer is on.
The Heineken Experience, which is one of the most popular places in Amsterdam, was rated as the best one in the field of Brand Experience and got the Thea Award for Outstanding Achievement from the Themed Entertainment Association (TEA). It was announced on November 17 at the IAAPA tradeshow in Las Vegas, USA.