The West Indies Sugar & Trading Company Ltd have launched new packaging for their flagship Plantation Reserve Sugar designed by Lewis Moberly. The unique cube structure is designed to stand out on shelves in the UK and across the Caribbean. It tells the story of the very particular rich terroir of Barbados which defines the sugar’s distinctive taste.
The new carton is available through Waitrose in the UK and SuperCentre supermarkets across Barbados.
Mary Lewis Creative Director at Lewis Moberly says; “The sugar of Barbados is unique, a far cry from the refined white of familiar brands. Branding and packaging had to reflect this. Our tactile cube tells the story of the terroir, coral soils and gentle trade winds. Subtle coloured crystals sparkle through bespoke windows, promising exquisite taste and exotic fragrance.”