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Category Archive: News

Water Futures: SABMiller and WWF Partner to Mitigate Water Risk

SABMiller takes the water supply problem seriously and partners with WWF to find the way out of the tough ecological situation. On November 18 the huge wine brand and the well-known wildlife fund launched the Water Futures partnership to solve the issue of water shortage in a number of countries, which definitely need support in this area.

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Posted on 11/19/200905/02/2013 News

Heineken Experience Gets Thea Award

The Heineken Experience, which is one of the most popular places in Amsterdam, was rated as the best one in the field of Brand Experience and got the Thea Award for Outstanding Achievement from the Themed Entertainment Association (TEA). It was announced on November 17 at the IAAPA tradeshow in Las Vegas, USA.

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Posted on 11/19/200911/19/2009 News

Unilever Adds Innovations

The Unilever company is going to expand its share on the market with new products. Over the course of the next two years the giant will introduce a set of «big innovations». The campaign titled Genesis is starting in the beginning of the next year and will mainly run in 2011.

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Posted on 11/19/200911/19/2009 News

Coca-Cola Is Creating More Boost Zones in the USA

Coca-Cola Co. wants to increase its presence in the USA urban areas and put yet more round and red logos around the country next year. The Coca-Cola’s total sales volume in North America reduced by 2 percent during the first nine months of 2009, in Europe it fell (1 percent), while in Latin America it grew (6 percent). This step will help the brand reverse the declines.

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Posted on 11/19/200911/19/2009 News

Dell Takes Organic Packaging

Dell wants to follow the most recognizable global brands and goes green as well. Now the well-known computer company puts its products into packs made of bamboo, which can then be easily recycled. The era of plastic bags seems to be over soon.

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Posted on 11/19/200911/19/2009 News

Absolut(ely convinced to go) Naked ?

In a beautiful attempt to make the world a better place, Absolut recently launched a naked bottle. The small label containing the underlying message that it’s the inside that really matters is meant to be removed after being read.

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Posted on 11/19/200903/24/2014 Opinion

Ferrari’s Italian Charm by RobilantAssociati

The leading Italian Brand Advisory and Strategic Design consultancy RobilantAssociati has created new visual identity and packaging for a premium vintage cuvée Ferrari Riserva Lunelli, the first wine label of Ferrari family.

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Posted on 11/18/200911/18/2009 News

Grolsch Unveiles Its Charismatic Personality in Russia

This November Russian consumers will see the new ad campaign created for Grolsch beer (SABMiller Plc) by Deluxe 361 agency.

It unveiles the brand philosophy using different moments of Grolsch history. The slogans like «Realy be, not seem to be», «Actions, not promises», «Mission, not work» continue the idea of Grolcsh’s tagline in Russia — «What’s stopping you?»

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Posted on 11/18/200910/01/2014 News

A World Without Packaging

The green revolution can lead to unbelievable changes like having no packing at all. Just imagine what our life could be if there were no plastic, card and polyethylene containers, but the supermarkets still existed. Let’s watch a short video about how we’re going to live if the eco movement will attain their aims.

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Posted on 11/18/200911/18/2009 News

Pearlfisher Designs New Product Range RAW

Pearlfisher has designed the identity and packaging for new food brand RAW.

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Posted on 11/18/200901/24/2013 News

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