Corona Extra Sponsors Film Festival The Best of the Fest Awards festival, which will be arranged in Manchester November 17-19, is going to have Corona Extra as a sponsor. The Mexican brand, which produces light beer, is known for giving support to various art and sport activities. Continue reading →
Schweppes Makes Retro Commercials for Christmas Schweppes is launching a Christmas advertising campaign with the classic Christmas illustrations taken as the background. Martin Freeman (Hot Fuzz) and Doon Mackichan (Gladiatress) are set to voice the characters of the retro commercials that will be broadcasted on the terrestrial television in Britain. Continue reading →
Creative Coca-Cola Olympic Bottles Will Be Auctioned in February First Nations, Inuit and Metis artists have made astonishing masterpieces using Coca-Cola contour bottle as their canvas and dedicated the works to the Vancouver 2010 Olympic Winter Games. The art bottles will be shown to public along the route of the Vancouver 2010 Olympic Torch Relay between November and February, and later auctioned. Continue reading →
Pepsico Apologized for Its Sexist iPhone Application In October the Pepsico brand tried to attract more men to its new product and launched a new controversial iPhone application called “AMP UP Before You Score”. Still, it hasn’t brought the company any success and made the brand apologize for the new entertainment thing as a rush of female indignation was about to break the product’s neck. Continue reading →
Manutailing: Part I – The Current Landscape The time is right for the marriage of CPGs’ new product development expertise and retailers’access to shoppers and ability to execute. Today there are constant questions about traditional media’s effectiveness, a segmented customer base, and a vast majority of purchase decisions being made at the store shelf. Continue reading →
NESCAFÉ IN-EDIT: the Sixth International Documentary Festival coming soon For the 6th year in a row the Chilean division of the Nescafe instant coffee brand takes charge of the International Documentary Festival called NESCAFÉ IN-EDIT. Continue reading →
Twitter Leaves No Room for Global Brands Big global brands are saying that there is no space on Twitter left for them. Most logins with loud names are already taken by unknown users for promoting unrelated themes, and so these brands have to register using their world-known names plus words like “news” or “info” or just the first letters. Twitter doesn’t seem eager to fix the problem fast. Continue reading →
PepsiCo Goes to Belarus PepsiCo is going to begin licensed production of “Privet” juices in Belarus. The brand will make the juice in Grodno through ODL «Firma» ABC» in compliance with all international quality requirements. At the first stage all the drinks will be made of the Belarusian products (fruit, vegetables and berries), and the greater part of the produced juice will be sold at the local market. Continue reading →
Pernod Ricard Starts Art Contest Pernod Ricard came up with a very cute contest to render support to young visual artists. The event will feature its famous Pernod Aux Plantes d’Absinthe Superieure brand and is going to provide artists with a nice amount of money as for the start – the winner will have $1,805, the one who takes the second place will get $500, and the third one will be awarded with $250. Continue reading →
Jack Daniel’s Tin Tube Scooped the High Award Yesterday, on 12th of November, CROWN Speciality Packaging Europe, a business unit of Crown Holdings, Inc., was honored with two awards in the Design and Packaging category at the 2009 International Spirits Challenge. Continue reading →