The Best of the Fest Awards festival, which will be arranged in Manchester November 17-19, is going to have Corona Extra as a sponsor. The Mexican brand, which produces light beer, is known for giving support to various art and sport activities.
This time the brand is giving money to arrange a great festival of short films from all genres, which are produced by students and young moviemakers from across the country. Maybe, this contribution will help real talents to grow and then come to a big screen in the future.
This approach will definitely bring new consumers to the beer line. The brands always targets at the young sector to bring up loyal buyers. The art is not the only thing Corona Extra likes, though, it’s not the last as well. To make money when rendering the required and appreciated support is probably the most desirable thing for companies.