Moleskine re-launches its art notebooks collection that provides canvases for sketchers, composers, filmmakers, photographers or any other artists. The Art Plus Collection includes 25 specially designed notebooks, and each of the books has its own dimensions, cover material and paper layout to meet the particular needs of the creatives.
Category Archive: News
Ahead of International Women’s Day, Baileys is rolling out a female-targeted campaign in China, encouraging local ladies to celebrate their best friends. The idea of the campaign developed by BBH China builds on the fact that because of the one-child policy in China, having female friends is the only possible way to have “sisters.”
MINI is the fastest car brand ever in delivering new competitions to its broad creative community. The carmaker is rolling out another contest, “Framed,” on its MINI Space platform, urging its fans to play with edges, the element that is usually considered just a background. The submissions should now put the focus not on the object in the photo, but the way it is framed within the picture.
Stella Artois plays the symphony of glass, using four exclusive musical instruments made of chalices
The Japanese apparel brand UNIQLO has teamed up with Pharrell Williams, a U.S. musical and fashion designer, to create a line of limited-edition “i am OTHER” T-shirts. The brand says that the concept for the collection is based on the celebrity’s shared philosophy of a creative way of life, based on art, music, apparel, film, TV, technology and multimedia. The collection got its name from Pharrell’s multimedia creative enterprise.
Atkins UK, a weight-control and nutrition company, has launched a light-hearted animation campaign to dispel myths about the popular Atkins diet. The integrated agency 23red released a series of short simple videos based on hand-drawn illustrations that explain why the low carbs diet actually works for dieters.