Coca-Cola is promoting its Coke Life, a healthier stevia-based version of the iconic drink, with an emotional spot by SANTO Buenos Aires. The advert promotes the light and positive ethos of the new drink with a story of a small family that grows bigger as children come.
Category Archive: News
Special K, the low-fat breakfasts and snacks brand from the Kellogg’s portfolio, is taking on the women’s bad habit of treating themselves aggressively with self-depreciation talks. The brand collaborated with Leo Burnet to launch the campaign dubbed “Shhhhut down fat talk” that explains how damaging self-humiliation can be. The effort includes the “Fast Talk” video and promotion on the brand’s Facebook page and Twitter profile.
Heineken is tapping into the lovely Christmas tradition of singing carols with a new fun experiment that invited non-professional singers to perform in front of a broad audience. The challenge dubbed Carol Karaoke comes as part of the brand’s U.S. holiday campaign taglined “Open Your Celebrations,” which continues Heineken’s global marketing effort “Open Your World.”
UNIQLO has released a cooking app for iPad and iPhone that matches outfit, food and music. For the “UNIQLO RECIPE” project the brand has tapped 6 emerging chefs from USA, three men and three women, to develop original and simple dishes inspired by the label’s LifeWear ethos, “Clothes for a better life, for everyone, every day.”
The Withings brand of body monitors has launched an impressive stop-motion video that inspires people to love their bodies and listen to them. The “Beautiful Naked” video, created by London-based agency Man+Hatchet, features 100+ nude people who form various pictures to illustrate the poem titled “Sam,” recited by the voiceover.
Jack Daniel’s Australia celebrates the festive season with a launch of a new interactive experience that focuses on the heritage of the brand and its Lynchburg distillery in Tennessee. The online hub, developed by Arnold Furnace, invites visitors to embark on the tour across the location and discover how they create Jack Daniel’s, one of the most popular Christmas gifts for men of all times.