IKEA Switzerland aims to battle loneliness this festive season with its newly launched initiative dubbed “No Empty Chairs at Christmas.” The furniture retailer is offering a match-making (not dating) service now, allowing each person who doesn’t have a company on December 24-26 to finally find it through a dedicated site.
Category Archive: News
Google is making philanthropy efforts yet easier to follow with a one-of-a-kind online event, “Hangout-a-thon” on Google+. The online meet-up will be dedicated to Giving Tuesday, the day when people traditionally donate to the charity of their choice. During the 12-hour event on Google+, the audience will be able to easier connect and donate to their favorite non-profit, all in virtual space.
Harvey Nichols, the UK’s upmarket department store, has launched a tongue-in-cheek campaign to inspire customers to spend less on Christmas gifts for others in order to save more money and buy pricy gifts for themselves. The effort taglined “Sorry I Spent It On Myself” is developed by adam&eveDDB—it includes a TV spot and a range of low-cost retail items with a self-indulgent explanation on the packaging.