Greenpeace is raising awareness of the “no bees” problem around the globe with a new campaign, “Save the bees.” The environmental non-profit has launched an online destination, sos-bees.org, to tell the world that widely-used pesticides actually kill bees and to encourage the audience to send a petition against the use of these harmful pesticides.
Category Archive: Sustainability
Benetton has dedicated the #89 issue of its COLORS magazine titled ‘Moving House,‘ to the darker side of migration. The latest issue explores the challenges that forced migrants or refugees face, provides some practical tips on how to create a shelter to spend the first days on the new land and merely survive.
The problem of bullying might be as big as the problem of direct physical aggression. To help address it, Coalition Against Bullying for Children and Youth (CABCY) in Singapore has launched a nice video that “melts” as it is shared. The animated spot, “Share It to End It,” tells a gritty story of a little boy who has become a victim of bullying in school.
BBDO Toronto and production company Crush have created a controversial spot, “Not-The-Sac Wax,” to raise awareness of testicular cancer. The video featuring grimaces of men as they are getting their genital hair waxed (the process itself is off the screen). The spot has been released as part of the campaign launched by Testicular Cancer Canada to drive more attention to male health.
L’Oréal’s Dermablend Professional corrective foundation brand goes from the 2011’s shocking video featuring Zombie Boy to new emotional spots in its new “Camo Confessions” campaign. The effort aims to raise awareness of the skin flaw problems and help people feel less tense talking about severe dermal imperfections they’re hiding under a thick layer of concealers.
Ahead of the Earth Hour, the condom brand Durex is rolling out a new initiative, #TurnOffToTurnOn, encouraging its customers to take advantage of the only hour in a year on March 29 when the world turns off more lights than usual. The brand positions the campaign as “a global wake-up call from Durex,” inspiring couples all across the globe to spend at least one hour with each other.