Arla, a dairy brand that promotes the power of Natural Goodness, is launching a new international film competition on the Mofilm platform. The brand is encouraging filmmakers to create a short movie to celebrate people who manage to “let the goodness in.”
Category Archive: Sustainability
Nike updates its sustainability-driven MAKING app with new features and an extended range of apparel and footwear materials that were analyzed in respect of eco standards. The new version of the application provides detailed information on the environmental impact of the materials that designers use in their collections.
COMMON, a global collaborative brand and a startup accelerator for socially conscious business practices, is about to roll out the ethically-minded COMMON Marketplace platform. It is a place where people from across the world can sell or buy products and services that resonate with the “goods for the good” philosophy. The site that launches on January 31 is now calling sellers and buyers to join in by signing up.
Dove continues to challenge stereotypes about beauty imperfections in the documentary film, Selfie. It depicts school girls and their mothers, who are taking a new, brighter look on their most hated body attributes through selfies, self-portrait photographs taken with the phone camera for social-media use.
AXE is launching a new line of products, AXE Peace, and rolls out a campaign to promote a simple, but powerful weapon for a positive change across the globe—a kiss. The promotional effort uses the legendary “Make Love. Not War” slogan emerged back in the 60s as the maxim of the youth opposed to the Vietnam War. Now, half a century later, when the world is still shaken with war, AXE is determined to bring the motto back using its brand power to inspire the young generation.
Living with challenging mental conditions is always tough, but telling others about these problems might be yet tougher. The Living With: start-up T-shirt company, based in the USA, helps individuals who experience such disorders to declare this to the world using visual language—namely, through designs of their tees. The project has a charitable mission: a percentage from each sold T-shirt goes to Active Minds, an organization that helps destigmatize mental health problems on college campuses across the USA.