Today, brands’ acts of philanthropy obviously go beyond writing checks to various institutions. Online and offline large-scale projects by global companies often move out of the brands’ universe, evolving into initiatives that live somewhat independently from their founders.
Category Archive: Sustainability
Nestle USA is tapping into the educational healthy-diet movement with a new campaign “Balance Your Plate with Nestle,” that aims to provide Americans with simple tips and tools on how to cook tasty and balanced meals at home. The new project highlights the importance of using frozen prepared fruit and vegetable entrees and putting them in the “center of the plate” along with fresh components.
Heineken is preparing a series of activities for the Tribeca Film Festival (TFF) to provide the visitors and guests of the 12th annual festival with an enhanced cinematographic experience. The brand’s program for the festival, which is taking place April 17–28 in NYC, includes sessions, special events and after-parties and even prizes for filmmakers.
Starbucks UK has announced it will soon launch a popular charitable initiative “suspended coffee” in its venues. It means that now customers who buy a beverage for themselves can automatically reserve one of the same value for homeless people. According to Independent, Starbucks is the first British chain to adopt this charitable movement, which originated in Naples, Italy.
While Louis Vuitton’s promotional video by Love Magazine, starring models as prostitutes, is rising a wave of criticism among female rights activists, the latest activity from British fashion designer Vivienne Westwood contributes to the positive change in the women’s world. The fashion label has raised awareness about domestic violence against women using the window display at its flagship store in Milan. The displays featured mannequins with bruises all over their white plastic bodies to inspire female victims to break the silence.
BMW has collaborated with internationally celebrated French design duo, brothers Ronan and Erwan Bouroullec, to create a state-of-the-art installation for the Salone del Mobile 2013, taking place in Milan April 9-14. The new construction named QUIET MOTION mirrors the BMW’s design philosophy and the fair’s mission to showcase the innovative approaches in the field of furniture and living space design.
Greenpeace UK is calling the global audience to help save the world from a large amount of CO2 emissions. The environmental activist network has teamed up with London-based Man+Hatchet creative agency to launch a new video with a «change the world» idea behind it. The spot encourages people to sign a petition to European politicians asking them to vote in the coming weeks to reduce pollution from new cars.
Volkswagen has added a new portion of blue shade to its “Think Blue.” approach with the launch of the new international campaign “Think Blue.Book.”. The new promotion, which starts with an eco up! commercial, traditionally celebrates the sustainable technologies used in Volkswagen’s new fuel-efficient, low-emission models. A few other videos are set to follow in the coming months.
The BMW Guggenheim Lab, the German automaker’s mobile laboratory that has moved across the biggest cities since 2011 to addresses the problems of urban living, is now exploring the theme of privacy in a big city through a new interactive experience “Public/Private.” The global audience is invited to measure the level of privacy they want and get in their metropolitan areas, build a visual graph based on their choices and then compare it with the results of other users.