Mondelēz International, a snacks and confectionary manufacturer, plans to deliver maximum personalization to in-store purchasing experience by 2015. The so-called smart shelves placed in the checkout aisle and near snacks will be equipped with sensors that will be scanning the shoppers’ appearance to determine age and gender in order to deliver the most relevant content about the snacks.

Nike has unveiled groundbreaking changes to its wearable gadget for tracking physical activity, Nike+ FuelBand, as well as re-launched its Nike+ Accelerator program. The updated version of the device, Nike+ FuelBand SE, features an updated software, connectivity through Bluetooth 4.0, along with some new functionality, improved durability and flexibility.

Procter & Gamble strikes a partnership with global and national designers in a bid to jazz up the Fabric Care category that includes Tide, Downy, Gain and Bounce. The company states that the move is aimed at “exploring the future of fabrics and the science behind the beauty and care of clothes.” As part of the initiative, P&G partners with British fashion designer Giles Deacon, fabric and textiles show and trends observer Première Vision, and the Council of Fashion Designers of America.