After launching a limited set of its revolutionary Glass to a select number of consumers, Google have made another contribution to the wearable electronics trend. The tech giant has partnered with adidas to create a pair of shoes that come to be a true walking-and-talking sneaker. The digitally-enhanced product was unveiled at the SXSW Conferences&Festivals, taking place in Austin, TX, March 8-17.
Category Archive: Technology
Google has launched a new project Art, Copy & Code, which aims to infuse advertisement of global brands with the latest digital technology. The new effort comes as a follow-up to the last year’s successful initiative Project Re: Brief that recreated some of the most iconic advertising campaigns of such brands as Volkswagen, Burberry and adidas, with innovative tech tools.
Following Apple, Microsoft, BlackBerry and Google, Mozilla is launching its own Firefox OS to be used in smartphones from Alcatel, LG, ZTE and later Huawei, all powered by the Qualcomm Snapdragon™ chipset. Unlike rival iOS and Android OS, Mozilla’s OS is a free, open-source technology that provides more freedom to mobile carriers and, more importantly, to developers, enabling them to develope every feature as an HTML5 application.
Google has released its first touchscreen display computer, Chromebook Pixel, competing with similar offerings from Apple and Samsung. Already available for $1,299 at the Google Play store in the U.S., the laptop has a multi-touch 2560 x 1700 screen, 12.85-inch display, a 3:2 photographic format, 4.3 million pixels and 4GB of DDR3 RAM. In addition, Google offers the Chromebook Pixel owners the immersive 1TB of Google Drive cloud storage for free for the first three years.
Burberry has introduced another tech innovation to the world of fashion. To showcase the Burberry Prorsum Autumn/Winter 2013 collection, the brand has reportedly developed its own technology (although, referred to as RFID technology at the official website) to enable “Smart Personalisation” service to let tech-savvy fashionistas order custom-made bags and outerwear with engraved nameplates on them right from the catwalk. The service is available for two weeks until March 3.
Adidas is set to revolutionize running with the new shoe Energy Boost featuring the BOOST cushioning technology, which gives a runner the highest energy return than any other shoe, the brand claims in the statement. The product belongs to adidas Energy Running line and aims to become the real turning point for the history of running.
Twitter is stepping into a new area of e-commerce by partnering with American Express to enable its consumers to buy goods by simply typing in a hashtag of an item they want to purchase. To start using the micro blogging service for shopping purposes, users are invited to sync their Amex accounts with their Twitter profile here, at sync.americanexpress.com/twitter.