Microsoft is focusing on businessmen in its latest campaign, aimed to promote MS Dynamics, a family of EPR and CRM software applications for business. For the new multi-media effort, which is rolling out across the U.K., the computer giant has teamed up with international business analyst The Economist Group and London-based media communication agency UM London. They helped the company launch a new competition, which seeks new creative minds in the U.K. business field.
Category Archive: Technology
Stockholm Art Week encourages anyone in the capital of Sweden to become an artist and join the powerful art movement using digital technologies. During the event (February 11—17), an iPhone app is launched—the application created by M&C Saatchi Stockholm and developed by Sparkling Zoo, which can be downloaded here, enables you to paint with your feet in the digital space and see the result in the real life.
PUMA launches a totally new cross-category platform, which includes marketing campaign as well as innovative additions to the brand’s major product categories, Football, Running, Training, Golf and Fitness. The name of the new platform is «The Nature of Performance,» and it is designed to tie the brand’s performance categories even closer using one distinct approach, “a consistent voice, look and feel,” writes the company in the press note.
Facebook wants to make its platform as developer-friendly as possible. The social media giant launches Developers Live, a Facebook app, which provides valuable curated content (tutorials, live and recorded speaking sessions and other visual educational pieces) and also helps them keep up to date on the latest Facebook news. The new hub targets mobile and game app developers as well as website managers and publishers, who will learn how to make a better content for the web and how to use the platform to maximize their profits.
Google continues to share some magic and fairy-tale spirit with unparalleled online experience. Following the launch of Cirque du Soleil “Movi.Kanti.Revo” project, the tech giant unveils its latest Chrome Experiment, which its tied to the upcoming release of Disney’s Oz The Great and Powerful. This project, created in collaboration with Disney and UNIT9, opens a door into the world of the new story, which is inspired by The Wonderful Wizard of Oz, and enables users from all around the globe to explore a dusty Kansas circus as well as the magic land, which is full of miracles and unexpected twists.
Google has changed its search engine ranking algorithm to help fight with spam and make the results of users’ searches more organic and relevant to their query. The latest global 24th update of Google Panda algorithm was introduced in late January this year and affected 1.2% of the English-language queries. This generated much talk in the professional web optimization circles, so PM Digital has studied the new changes and released a report titled “30 Ways to Move Beyond Traditional Link Building,” which outlines the strategies to improve today’s SEO performance in the re-shaped world of Google search.
Nokia is set to further research graphene, the recently discovered world’s most durable, thinnest and lightest material ever, and find revolutionary ways to boost the technologies and improve life across the globe. The corporation is one of the members of the Graphene Flagship Consortium, which includes 74 partners from the industrial and academic sectors—the group was chosen by the European Union for the Future and Emerging Technologies (FET) program, which will be allocated 1 billion euros to be spent on researches over the next 10 years.
Google is announcing its third annual Google Science Fair to discover young talents in the scientific and engineering fields and support the future of technology by recognizing new geniuses today. In partnership with CERN, the LEGO Group, National Geographic and Scientific American, the tech giant is encouraging young scientists aged 13-18 to come up with their own unconventional ideas on how to make the world a better place.
The smartphones market welcomes a new product—yesterday, January 30, RIM launched “the re-designed, re-engineered, and re-invented BlackBerry platform” at the event, which was held in six cities—New York, Toronto, London, Paris, Dubai, and Johannesburg—at the same time. Along with the unveiling of the new platform and product, the tech giant has made another major announcement—the company’s name was changed from RIM to BlackBerry to build a stronger connection between the product and the manufacturer.