Dell is releasing the new installment of its marketing campaign dubbed “Learning Meets Doing”. The new piece is focused on two people—a creative man who is all about making concepts, and his assistant who helps realize the ideas. The digital effort is spanning multiple social channels such as YouTube, Twitter, Instagram and Facebook, with the main hub being a Tumblr page.

As part of its Art, Copy & Code program, designed to offer a fresh take on advertising, Google is partnering with Nike to re-think its traditional AdWords platform with a soccer in mind. Together, they developed a customized user-friendly mobile ad system that reacted to what was being shown on TV during real-time games.

Google has harnessed its map pins power to create an awesome trivia game online. The game called “Smarty Pins” asks users to indicate the places on the world’s map that correspond with the question in the card. Players start with 1,000 miles (or 1,609 km, if they are based outside the USA), and with each incorrect answer the number of miles decreases by the distance between the correct location and the wrong place the player has pinned.