Allatini collaborated with CB’a on its portfolio reorganization under one motherbrand. The agency created a unified common graphic style using flour as a master ingredient. Allatini is a leading heritage brand in Greece, operating in the flour and biscuits segments. The brand wished to convey authenticity in a more contemporary way. Thus, CB’a was asked to develop a transversal brand look & feel based on the flour’s equities of quality, purity & tradition.

Switching from a staple product positioning to a ‘home-made’ sensibility, the flour redesign gives the iconic ‘a’ symbol a place of choice. Also applied to the different segments, it is naturally associated to elements illustrating a real ‘moment of preparation.’ Blue remains the main brand identifier, supporting a design which highlights the know-how of the historic beloved brand and involves consumers on an emotional level.

CB’a developed more than 24 sku’s in 4 segments: flour, plain biscuits, petit-beure, koulouria, kids biscuits (Parko brand), that are now on shelf.