Chrysler Brand and Eight Mile Style LLC, a Detroit-based publisher of Eminem compositions, have partnered to release a gospel version of Eminem’s ‘Lose Yourself,’ available now for download on iTunes. The song is performed by ‘Selected of God,’ the choir featured in the Chrysler brand Super Bowl commercial ‘Born of Fire.’ Keeping in the spirit of the ‘Imported from Detroit’ campaign, Eight Mile Style will donate all publishing proceeds from the music download to three local Detroit charities—Abayomi Community Development Corporation, The Yuinon and the Robert S. Shumake Foundation.

The song can be downloaded directly from iTunes for 99 cents. An accompanying music video, not available for download, can be viewed on YouTube. The music video was produced by the Chrysler brand and filmed throughout Detroit. «The Chrysler brand is firm in its commitment to the City of Detroit and we would like to continue to extend the generosity and goodwill generated from the Imported from Detroit campaign launched during this year’s Super Bowl,» said Olivier Francois, Chrysler Brand President and CEO and Lead Executive for Marketing, Chrysler Group LLC. «This new rendition of Lose Yourself is very moving, it is meant to inspire the listener from within and it perfectly captures the emotion felt in the Born of Fire commercial.»

Chrysler Brand and Eight Mile Style have also announced the launch of the ‘Imported from Detroit Project’ (IFD). The IFD Project is a website created to highlight events and activities that promote the City of Detroit. The website will be updated regularly and will incorporate social media elements such as Twitter and Facebook.

‘Born of Fire’ debuted at the 2011 Super Bowl and was designed to generate a conversation about the Chrysler brand and the new 2011 Chrysler 200 sedan. The two-minute commercial, which was also a Super Bowl first, ignited a spark throughout the United States, as many felt a connection to the attitude and work ethic portrayed in the scenes and narration. The spot reflects where the brand is headed and pays tribute to its industrial roots. While the commercial focused on Detroit, in many ways, it encapsulated the spirit of the country and the comeback of the Chrysler brand and Chrysler Group. The Chrysler brand chose the song, ‘Lose Yourself,’ because the lyrics speak to the ability to do anything we set our mind to do.

‘Born of Fire’ also revealed the tagline for the brand, ‘Imported from Detroit,’ created to convey the message that one does not have to cross an ocean to obtain luxury—it’s available right here and evident in the Chrysler brand product lineup.