The French auto brand Citroën has introduced its DS3 and the commercials, which were made specifically for the promotion of the new model in the UK. The videos are featuring John Lennon and Marilyn Monroe talking about past and saying that people should live their life now.
The new campaign, developed by Euro RSCG London, will be launched on Sunday 14 February on the British TV. The spots are featuring the two icons of the 20th century (of course, the interviews are voiced over in modern time) and the latest DS3 model, and have a music soundtrack ‘W.A.R.R.I.O.R.’, by Ebony Bones. The company intended to revive its DS line, which was first introduced in 1955 and later took out of production in 1976.
«Once a things been done it’s been done, so why all this nostalgia? I mean, for the 60’s and 70’s, you know, looking backwards for inspiration, copying the past. How’s that rock and roll? Do something of your own. Start something new. Live your life now,» says Lennon.
«Monroe and Lennon were chosen for their universal, timeless and iconic status. Their images are in tune with the anti-retro personality of Citroën DS3 – glamorous, maverick and individualistic,» noted Ian Hughes, Citroën UK marketing director.
Watch the spots (the only available version now is of quality is low, and the videos will be replaced with better ones as soon as it will be possible).