Italy has witnessed an installation in red tones, created for Citroën DS3. The lamp, which was like an umbrella and could hide the car and several people under its huge shade, appeared in Milan.

Architect Fabio Rotella created the installation and wanted his six-metre high lampshade to draw attention of people around and make them want come closer, take a seat and start a nice conversation with friends near the brand new vehicle. The auto was launched in Italy on March 21, and now it needs some promotion to get yet more popular among local consumers.