Coca-Cola UK and the stars of the London 2012 Olympic Torch Relay City Celebrations are launching a new ad campaign to make Englishmen even more excited about the upcoming Games. 

Photo: Coca-Cola Future Flames

The campaign features the so called Future Flames, a group of inspirational young people who were selected by Coca-Cola for their passionate attitude to  sport, active lifestyles, music and community. The Future Flame includes 96 creatives from all parts of the UK. They will be carrying the Olympic Flame during the London 2012 Olympic Torch Relay that starts on May 19 and will run for six weeks until June 10.

The outdoor ads feature Future Flames and artists performing in the Coca-Cola London 2012 Olympic Torch Relay City Celebrations including Dizzee Rascal, Eliza Doolittle and chart-topping boy band, The Wanted.

Dizzee, Eliza and The Wanted will be performing at Special City Celebrations as part of the global Move to the Beat campaign that was launched in the beginning of 2012. There will be 66 nights of celebrations during the Olympic Torch Relay throughout the UK. The final performance will take place in London’s Hyde Park.

James Eadie, Olympic Portfolio Director, Coca-Cola comments: “This new outdoor activity forms part of Coca-Cola’s Move to the Beat campaign, which aims to bring teens closer to the London 2012 Olympic and Paralympic Games by harnessing their passion for music. In uniting the Coca-Cola Future Flames with the stars of the London 2012 Olympic Torch Relay City Celebrations, these new creatives aim to engage and excite consumers ahead of the exciting summer of sport ahead by showcasing the best contemporary musical talent standing side by side with stars of the future.”

Last month, Coca-Cola unveiled the London 2012 Olympic Torch Relay ‘Beat Fleet’.