Covent Garden Soup Co. is unveiling the new packaging for its iconic chilled soup range later this month. The brand has gone an overhaul for the third time over ten years, now with the help of London-based branding and design expert BrandOpus. Previous two redesigns were developed by Reach back in 2002 and later by Ziggurat Brands.

The redesign, which «takes the brand to its roots», is a part of a wide-ranging marketing initiative which reinforce the core message “Fresh from our kitchen to yours”.

Photo: New package design, 2012, by BrandOpus

Photo: Covent Garden Soups’ package design by Reach Brands, 2002

Photos: Covent Garden Soups’ package design by Ziggurat Brands