Providing solutions for today’s adult shoppers just got much easier. Diageo, the world’s leading premium drinks company, today announced a Mobile version of its very successful website www.thebar.com; an in-depth resource that gives consumers of legal purchase age (or adult consumers) everything they need to inspire, plan, and shop for any occasion, on any budget.
Like its parent URL the mobile site will offer an extensive drink recipe database, supported by the breadth of the Diageo portfolio including some of the world’s favorite spirits, beer and wine brands, including Smirnoff vodka, Jose Cuervo tequila, Captain Morgan Original Spiced Rum, Johnnie Walker blended Scotch whisky, Sterling Vineyards wine and Guinness Draught.
«We are very excited about the next evolution of www.thebar.com which provides industry leading consumer information for every drink occasion,» said Kristin L. Ganong, VP, Digital Strategy & Relationship Marketing, Diageo. «More than sixty million people are using the internet on their mobile devices and we want this site to be the immediate resource they go to when they are shopping for wines, spirits, beer, recipe ingredients or any responsible hosting needs.»