International brand consultancy Dragon Rouge announces three appointments to its top management at the group level reflecting the firm’s commitment to serving clients seeking global brand solutions. All three will be based in the London office.

* Tony Allen has been named to the new position of Group Director, Corporate Branding. Allen is a leading brand professional having previously run both Interbrand and Newell and Sorrell in London, Amsterdam and New York.

* Lynne Dobney has been named to the new position of Managing Director. Dobney is a former Chair of the UK Design Business Association, COO of Interbrand London and a founder of the London Design Festival.

*Jean-Baptiste Danet has joined as Group CEO of Dragon Rouge after a 10-year stint at Interbrand Europe where he held the position of CEO, leading 11 offices in nine countries.

Tony Allen said, “I am really impressed with the entrepreneurial style and approach of Dragon Rouge. They have a great track record, and [are an] outstanding driver of influential branding work. I am excited about working at group level in this new role.”

Jean Baptsite Danet, Group CEO added,  “We see lots of opportunities ahead. We are committed to providing the experience that will give our clients the ideas that lead to impact and real change.”