Garnier Fructis joined Atlantic Records and Rolling Stone Magazine for the ‘Do You Wanna Be a Rock & Roll Star’ contest to promote the Pure Clean products.

Garnier Fructis suggested U.S. citizens to vote for the best rock musician on the Rolling Stone web-site or on the Facebook page. In addition users were welcome to upload their own photos in a rockstar-like fun photo frames, the most voted pics won free concert tickets.

With its eco-product line Pure Clean, Garnier Fructis provided all the hair-style stuff for the Garnier celebrity stylist Peter Butler to trim the contestants’ heads in a special Green Room.

The grand prize is every beginning rocker’s dream. Of 16 unsigned contestants, one will be the first unsigned act ever to grace the cover of Rolling Stone issue on August 18, win a recording contract with Atlantic Records, and perform on Late Night with Jimmy Fallon. The final two contestants—songstress Lelia Broussard and Canadian rockers, The Sheepdogs were set to play a battle of the bands-style set at this year’s Bonnaroo Festival on June 9-12 in Manchester.

Previously, Garnier Fructis in collaboration with Terra Cycle also invited customers to join its nationwide 7-city tour and bring the recyclables for repurpose.