Google continues to work on web technology improvements. The company has already speeded up surfing with instant pages and voice search.  On the World IPv6 Day, Google joined other major companies to solve the problem of Internet space. Now trying to speed up Internet, Google, OpenDNS and some other companies are now forming the Global Internet Speedup initiative, a new system for sending data on the Internet to end users faster by locating generally where in the world end users are.

It means that using the new system, a user in New York will get content for a website from a server in New York rather than a server in Paris.

The increasing volume of data and streaming video online from sites like YouTube and Netflix make this system irreplaceable.

The Domain Name System (DNS) is the program for computers to understand website addresses, turn them into IP address and get the relevant content for the website. OpenDNS and Google’s  Public DNS service provide DNS services as alternatives to that which most consumers get from their internet service providers. These services are designed to block phishing sites and speed up the delivery of web sites.

According to Forbes, in the new system Google, OpenDNS and content delivery networks including Bit Gravity, CDNetworks, Cloudflare, Edgecast and Comodo, are adding metadata to DNS requests to give the approximate location of the end user.

Users who connect through OpenDNS or Google Public DNS, or who go to a website that uses one of the participating CDNs, will get connected to the closest CDN server which will result in the page loading time.

Though not all CDNs have signed on to the new program, Google and OpenDNS hope that everyone will sign on.

David Ulevitch, founder and CEO at OpenDNS said: ”Video sharing sites are pushing multiple terabits per second. There’s no way to handle that growth in the near term without more efficiently handling it. Everyone wants more bandwidth.”