17 March, 2011, London —After a little winter break in January and February, Popsop and SBA experts are back to researching the most inspiring and educative recent campaings of global brands, which communicate certain «good» public ideas.

Please, welcome the top-3 winners of Round 6, the first voting in 2011! Here they are:

1. Google with its brilliant «Google Science Fair» initiative;
2. Campbell’s, which teaches dads to become PROs;
3. Nike with its inspiring and interactive ‘I AM PLAYR’ game.

All the brands, which entered the March ranking, were listed here.

For the second consecutive round Google along with Nike have been on the top of the ranking since December 2010. As of total score gained in all 6 rounds, the leading Brand Sensei’s are: Google, YouTube and PepsiCo. The category Top-3 leaders  look differently after March voting. They are: YouTube — for the Mind category, Starbucks heads the Eco seisei’s and Axe continues to proove its positions as a Fun mentor.

Image 1: 3 brand leaders in March SBA’11 chart

We’d like to remind our fans and followers that SBA’11 is a one-of-a-kind project, provided by Popsop to promote the role of brands in making our life and planet better. Keep following the SBA results monthly!

If you feel like sharing you thoughts and views on SBA’11 project or interested in sponsorship opportunities with Popsop/SBA—please, contact Kate Belan at experts@popsop.com or give a call on +44 (0)20 7193 0876.