Google and the Citizens Advice Bureau have partnered to roll out a campaign to educate the public in UK how to safely use their online profiles and share information. The information will reach communities via newspapers, ads in public transport and online across the UK. 

Photo: www.google.co.uk/goodtoknow

There’s also a special campaign website, google.co.uk/goodtoknow, which provides users with a comprehensive guide to keeping personal data safe online, and gives tips how to make Google’s services more useful. The content includes how to create the best passwords, information on protecting children online and information about cookies and online data tracking.

The web site looks very simple to use and is divided into four sections each sharing only practical information on strong passwords, phishing and malware attacks, identifying secure sites (https), safe networks, mobile security, family safety, shopping safety, and so on.

According to New Media Age, Anthony House, Google communications and policy manager, said, “Everyone wants to stay safe online, but many people aren’t confident that they know how to. We’re launching the Good to Know campaign and website to provide easy steps everyone can take.”

A week ago the Government met with the online industry to discuss plans to help protect children better online. Proposals included a central point for parents to find information and report inappropriate ads and content and a pledge from brands not to use young people aged under 16 in peer-to-peer marketing or as brand ambassadors.

Currently, Google also takes part in the 100Kin 10 program in the USA, which trains STEM teachers.