Harrods has rolled out a new campaign for this fall emphasizing its status of a department store that fuses the best in fashion and food. 

Photo: Style to Savour, a snapshot from harrods.com, clickable

The Harrods redesigned web site now features a series of digital photos and ‘Style to Savour’ slogan. The photos will also be demonstrated at Harrods on-site cafes and in a food-themed shopping guide during the month of October, says Luxury Daily.

Each section on the website—Women, Men, Accessories, Children, Beauty, Food & Wine and Gifts—has its own image and feature a video about the shooting, editorial content and a Favorites tool that allows users to create a shopping list. Harrods is pushing the campaign to its customers via email and social media like Facebook, Twitter and Pinterest as well.

The photographs were shot at Harrods’ cafes including The Georgian Restaurant, Ladurée, the Ice Cream Parlour and the new Candy Store in Toy Kingdom. There is also a Style to Savour shopping guide divided into five categories: Fashion Feast, Sicilian Style, Beauty Parlour, Appetizing Accessories and Fun Fare. Each of them provides consumers with the appropriate information on products sold at Harrods.

The campaign aims to target those consumers who shop online and may not be aware of the Harrods cafes and restaurants.

Photos: Style to Savour, a snapshot from harrods.com, clickable