Heineken and Facebook have partnered to work on digital campaigns for Heineken’s brands around the world. With the largest Heineken beer brand on Facebook that has over 4.6 million adult users, the beverage company aims to strengthen its popularity globally. Kingfisher and Dos Equis, two of the company’s other leading brands, are also in the top seven beer brands on Facebook. 

Photo: a snapshot from the video on Heineken and Facebook partnership

In its next Facebook campaigns Heineken is committed to avoid underage exposure to alcohol and beer marketing and promote responsible drinking. The sum of the deal that begins on January 1, 2012 isn’t disclosed.

Facebook will provide Heineken with a global marketing platform that reaches millions of people as well as access to Facebook’s latest products and deep expertise in building long-term relationships between brands and their audiences.

Alexis Nasard, Chief Commercial Officer at Heineken said: “As our adult consumers are increasingly spending more time on digital space and social media, it is important that our brands are active in this environment. Our partnership with Facebook is another significant development in our communication strategy as we continue to look for innovative ways for our brands to ignite the digital conversation and connect with our consumers.”

Currently, Heineken runs a design contest ‘The bottle of the future’ inviting creative talent across the world to connect through Facebook to form design teams for a bottle of the future.  It also has a custom tab for its ‘Legendary Football’ campaign inviting users to watch the films and play the game.

The video on the launched partnership can be viewed here.