News line of social networks is the main channel of consuming content. Modern generation of “indolent reader” studies […]
Facebook and Samaritans mark the National Suicide Prevention Day in the U.K. with a special “help guide”
Bosch Australia has launched an old-school game on its Facebook page, inviting its fans to spot the brand’s products in a nice winter picture. Celebrating the winter season on the continent, the brand is giving away its nearly Christmas presents to those who will correctly solve the riddle by indicating the coordinates of a Bosch item in the picture.
Those who think Facebook is too intrusive and want to get out of its blue social media trap are encouraged to partake in a Facebook mood experiment, launched by Just B.V., a creative communications agency from the Netherlands. The goal of the effort is to discover if people actually become happier without Facebook.
Nescafé Dolce Gusto is inviting its UK and Irish fans to join The Pod hub on Facebook, where they can trade their virtual activity for virtual and real rewards. The application lets users become “Podsters” and complete the fun challenges to earn stamps for their virtual coffee card.
To celebrate the power and success of LGBT athletes in international sports competitions, YouTube is launching a new effort that features a range of sport celebrities who have declared they are gays or lesbians. The idea of the 2-minute video, the centerpiece of the effort, is to show that everyone has the right to be what he or she is and play the sport he or she really loves.
Heinz is re-launching its 2013’s Grow Your Own campaign to encourage home gardening among British families. The ketchup brand invites consumers to grow tomatoes, the key ingredient for the legendary sauce. The Grow Your Own marketing effort includes a special hub on the brand’s Facebook page as well as TV advertising.