Parisian office of Raison Pure has designed vibrant packaging for the ‘music-inspired’ special-edition Heineken range, which is to become the brand’s major medium of the “join the green line” concept, applied to music sponsorship activities.

The challenge was to create an appealing brand experience for Heineken throughout its mucis activation programme.

Raison Pure Paris designed a series of 4 stylish cans. Each musical instrument is connected to an iconic capital city, and delivers a unique Heineken vibe.

Photo: New limited edition packaging for Heineken