Heineken, the brand famous for supporting musical events and festivals will inspire New Yorkers with Latin music and culture this summer.
Trendsetting Latino artists, musicians, DJs, filmmakers and fashionistas will hang out under one roof at The Spot by Heineken. Located in the heart of Soho’s Nolita neighborhood, The Spot by Heineken will be arranged in partnership with Remezcla, a leading creative house and content authority on emerging Latin culture. The three-week festival includes all elements of a performance space, art gallery and music concerts.
The Spot by Heineken launches on July 13 with over 12 events bringing together the targeted young audience for live concerts, art exhibits and film screenings, thoughtfully curated by Remezcla. Kinky, Tego Calderon, La Mala Rodriguez, Vico C and Carla Morrison, and the New York International Latino Film Festival are just some of the over 30 artists and organizations who will be part of the event’s line-up.
A digital access to The Spot’s content will also be available on the Remezcla web site, providing access to events, as well as original videos, music and interviews of performing artists.
«Latin music and culture have revolutionized urban trends, so we’re thrilled to be partnering with Remezcla to offer our audience an enhanced cultural experience this summer,» said Carolyn Concepcion, Brand Manager of Heineken. «The Spot by Heineken offers the community access to some of today’s hottest and more unique Latinos in the music and art world through an engaging platform, all while strengthening Heineken’s support of creative and innovative minds in the Latino community.»
The public will be able to preview the space and get exclusive information about these events by registering on Remezcla.