What are the most important things about a car? We like when it’s fast, maneuvering, reliable, comfortable and spacious, of course. Honda has invited the DTDigital agency to develop a hilarious campaign for its small but roomy Honda Jazz model, which can fit just anything. Together they have launched a website, featuring four experiment spots as well as an invitation for everyone to enter the themed competition and win the vehicle.

Is it possible to put about like a dozen of people into a small car? It is, when we talk about Honda Jazz. In the four experiments, conducted by Rodney the scientist, more than ten ninjas, massive and bodybuilders, hipsters, rappers (one group for each episode) together with their ‘equipment’ are easily packed into one car in a few seconds. Still, with these all people inside,  the car doesn’t look like a hamburger or a suitcase of a fashionista at all.

But Honda can pack much more than that. The automobile maker encourage visitors of the hub to share their own suggestions on what to stuff into the car, and the submitter of the most voted idea will win a Honda Jazz to boot. Apart from this, Rodney will conduct the fifth experiment in the row to prove that these things can really be packed into the Honda car. Guests of the hub are encouraged to enter their own idea (up to 5) with a picture, and vote for the boldest projects via Facebook Connect.

As for now, people are willing to pack “punchers, because boxers don’t seem to be packing many,” “George Clooney because… C’mon, like you need a reason!,” “Jelly Beans because you’ll open the door to a rainbow of yum” and many more. Those who want to participate and suggest a better thing for packing than cash, friends, chickens, bogans and possums (which are now in the top-5), have four weeks to make up their own idea and upload it for rating. Rodney’s closing horn for competition entries goes off on August 23, but the voting will be running up to August 30.

“The fundamental product truth about the Jazz is undeniable—it is a small car with an incredibly spacious interior. Rather than buying an audience to communicate this message to, we set out to find a new, more relevant way of getting this message out there in the market”, commented Alex Campbell, Planning Director at DTDigital’s. “We wanted to take the stuff that our audience already talks about online and become part of that conversation”, adds DTDigital’s Creative Director, Adam Morris, “And we wanted to enable them to participate in the campaign and create content. We’re excited to see what ideas they’ll come up with.”