As part of the ‘Dream The Impossible’ documentary series, Honda debuted its eighth short-film documentary, ‘The Undying Dream,’ at the Sundance Film Festival. Directed by Ondi Timoner, the only filmmaker to twice win the Grand Jury Prize at the Sundance Film Festival, with producers @radical.media, the film brings to life a Honda corporate principle—the challenging spirit.

This spirit is demonstrated in Honda’s quest to pursue and achieve impossible dreams, which has led to the creation of innovative products that enhance human mobility and advance environmental consciousness. From the perspectives of a professional surfer, a pro Motocross racer, a Supercross champion and Honda associates, the film explores what happens when a dream takes hold of you and drives you to succeed.

January 21-26, ‘The Undying Dream’ screens free of charge at the ‘Honda Power of Dreams Experience,’ an interactive venue showcasing unique Honda products highlighting innovation, environmental leadership and advanced technology. Beyond the Sundance Film Festival, ‘The Undying Dream’ will be supported in-theater and online. Spots of either 90 or 30 seconds will be featured on the YouTube masthead and full-episode players.

Launched in January 2009, the ‘Dream The Impossible’ Documentary Series is intended to speak to both the hearts and minds of consumers by revealing stories of Honda’s corporate philosophy at work through an intimate multimedia, interactive website. The campaign, developed by RPA, targets 25- to 49-year-old adults with a youthful spirit, who are comfortable with technology, who value authenticity, and who are drawn to brands they can relate to, connect with, or admire.