Honda has launched a campaign to find Britain’s most talented ‘makers’. The ‘Made in Britain’ project of the brand aims to unearth the country’s highly-skilled crafters, builders, innovators and techno-gurus through a new campaign, which will offer outstanding creators ‘Development Awards’ worth up to £1,000.
Britain is buzzing with doers, makers, builders, bakers—creators of all kinds, and the project encourages them to share their skills by uploading details and images of their work to a dedicated Facebook page.
Every three months, Honda will award a development grant to cultivate the talents of the most skilled makers. This could be used to fund a course of classes to improve skills, materials and equipment, or a new website to promote their wares. Ultimately, Honda wants the prize to help these crafters and producers to realise their dreams, and this grant will also be supplemented with additional prizes, such as weekend breaks and mentoring from industry peers.
Throughout the course of the year, there will be three categories for potential entrants to submit their efforts into:
1) Feb-June: Style—Anything from funky T-shirts and designer Tea-cosies to creative Sculptures, funky Furniture and even home-made Kit-cars.
2) June-Sept: Green—We are after products that have been created with consideration for the environment. It could be something that helps us to reduce our existing consumption or could be an every-day item that has been redesigned using environmentally friendly materials
3) Sept-Dec: Futurology—Whether it is the toaster of the future, an innovative new lawn-mower, a concept bicycle or even futuristic fashion, this is the chance for the British public to give us an insight into the future.
“Britain is crammed with people making brilliant things, and we should be shouting that from the rooftops,” says Steve Kirk, Communications Manager at Honda (UK). “This campaign is about celebrating their expertise, and the making talents of the nation.”