As part of the “Dream the Impossible” Documentary Series, Honda will debut its seventh short-film documentary, “Into the Unknown,” at www.dreams.honda.com on November 7. That evening, a 90-second trailer for the new short-film documentary will air during the premiere of National Geographic Channel’s “Great Migrations,” an epic miniseries event that takes viewers around the world on the arduous journeys millions of animals undertake to ensure the survival of their species.
Directed by Ondi Timoner with producers @radical.media, “Into the Unknown” celebrates those who challenge the impossible and are motivated to solve problems and make a difference in society. The film features perspectives from a professional diver, a professional mountain climber, a retired NASA astronaut, Honda associates and engineers, and others who tell personal stories of exhilarating accomplishments. For example, Tatsuya Okabe, Ph.D., Honda chief engineer of brain-machine interface, describes how his research of the brain helps advance science to improve mobility for people who are physically challenged.
As a presenting sponsor, Honda worked with National Geographic Channel to develop a custom cross-platform marketing campaign specifically designed to align Honda’s corporate “Power of Dreams” campaign with the spirit of “Great Migrations” epic tale of life on the move.
The robust on- and off-air campaign will reach millions nationwide and will include significant exposure through National Geographic Channel’s many brand extensions, including web and mobile, VOD, home video, licensed products, educational outreach, consumer events and more.
During the month leading up to the premiere of “Into the Unknown,” Honda worked with social media agency bigMETHOD to ignite dialogue about six existing films in the “Dream The Impossible” Documentary Series, launched in January 2009. The social media program linked the documentary series’ themes to original perspectives of consumers, thought leaders, and other organizations through digital communication channels. Participating contributors offered their unique insights and perspectives independent of Honda’s viewpoint. The official Honda Facebook page serves as the hub for discussion.