Honda taking its ‘personalization’ theme used in the ‘To Each Their Own’ US marketing push even further by launching a new campaign entitled Your Honda, Your Way in the UK, providing consumers with an opportunity to choose a set of right Honda offers such as extended guarantee or an insurance contribution to name a few. To support the initiative, the brand has teamed up with Swizzels Matlow, the makers of Love Hearts, and released a poster that is playing up the retro vibe and informs about the offers in a sweet way. The heart cake images, which can revoke warm and positive emotions in just every person, will get featured in all Honda Marketing activities in the first quarter of 2012.

Photo: A poster of the ‘Your Honda, Your Way’ campaign

“‘Your Honda, Your Way’ follows on from the successful ‘4’ campaign which launched in summer 2011. We wanted to carry forward some of the popular elements of the ‘4’ offer, however we recognise that everyone has different requirements and this new campaign gives our customers the flexibility to tailor-make a package which best suits their individual needs,” commented Paul Runza, Tactical Marketing Manager. “Customer satisfaction is a top priority for Honda and this is a perfect example of how we are always looking at ways we can deliver customer excellence.”

Customers are invited to visit a Honda dealership to purchase any new Jazz, CR-V or current Insight on orders between January 1 and March 31, 2012, and those who register by 30 June will have an opportunity to choose three car related offers from the auto brand, while CR-Z customers will be able to select two. The offers include four years complimentary servicing including roadside assistance, up to three years road tax1, £300 insurance contribution, two years 0 per cent HP with 35 per cent deposit and more. To find a local Honda dealer and learn more about the offers available at the moment, visit www.honda.co.uk/newoffers.