Hyundai is continuing its «Uncensored» campaign by inviting 50 drivers to test drive the all-new 2011 Sonata for 30 days in exchange for their uncensored opinions, which they are expected to share via Hyundai’s social media channels, including the Hyundai Facebook page. The chosen participants are compensated with an HD Flip Cam to document their experience, a $250 gas card and $500 spending cash.

Those, who wanted to take part in the test-drive promotion, were asked to register at the www.sonatauncensored.com website—the first team of 25 drivers is already formed and is testing the car, and another 25 consumers will be selected on August 30. This promotion expands Hyundai’s «Uncensored» advertising campaign, running from July 5, which shows real-life consumers testing Hyundai vehicles and providing their feedback. «They can put positive and negative comments up there; it’s direct from the voice of the consumer,» said Monique Kumpis, Hyundai’s experiential marketing manager.

«Unfiltered consumer response to Hyundai products is one of the most powerful tools that affect opinions about the brand,» said Chris Perry, vice president, marketing communications, Hyundai Motor America. «The ‘Uncensored’ campaign started with traditional advertising and has now progressed to include a full range of online channels, allowing consumers to speak directly to peers about their experience with the car.»

In order to extend the «Uncensored» experience to all consumers, Hyundai US will be holding ride-and-drive events spanning from coast to coast during August, September and October. Each event will feature a video booth where consumers can film their drive impression and post video directly to their own Facebook page. For a full list of dates and locations, visit www.sonatauncensored.com.

The automaker also invites consumers to visit Hyundai fan page on Facebook to enter the sweepstakes by August 30 and win the new vehicle.

Watch more ‘uncensored’ on the YouTube channel.