Jamba Juice Company launched the ‘Team Up for a Healthy America’ campaign teaming up with national partners in a united commitment to help raise awareness of the America’s obesity epidemic.
Jamba Juice, a leading active lifestyle brand is aimed to show the U.S. citizens how to make simple changes to eat healthier and become more active; and how it leads to an overall improved lifestyle.
Through November, people can register on www.teamupandpledge.com to participate. Everyone who pledges can earn the title of Ambassador of Fitness and win prizes. Sample pledges include activities such as ‘Shoot hoops with family and friends’, ‘Eat fruit for my afternoon snack’, ‘Skip the elevator and take the stairs’, and ‘Don’t pass on breakfast’.
Wide range initiative also includes physical activity programs, school gardens, and nutrition education.
«Jamba Juice prides itself on being an integral part of our customer’s everyday healthy lifestyle choice and is raising the bar in the fight against obesity,» said James D. White, chairman, president and CEO, Jamba Juice Company. «Jamba Juice has taken a significant step in aligning our partners—and any other groups who may have an interest in joining us—in an innovative awareness campaign that we hope will make a positive and lasting impact in people’s lives.»
The program is supported by the tennis star Venus Williams and the WNBA. Venus Williams will be one of ‘Team Up’s’ official spokespersons and has committed her voice to help inspire and motivate participants to become more active and healthy in their lifestyle choices.
She also joined Jamba Juice as a franchise owner. Ms. Williams celebrated the opening of her first Jamba Juice store in Bethesda, Maryland on July 6 this year and is expected to open four additional stores over the next two years in the D.C. Metro area.
WNBA players who also participate in the campaign include: Four-time All-Star Alana Beard; fourteen year veteran and All-Star Tangela Smith; 2009 WNBA Rookie of the Year Angel McCoughtry; 2003 WNBA Finals MVP Ruth Riley; 2005 WNBA Champion Nicole Powell; 2010 WNBA Rookie of the Year Tina Charles; All-Star Candice Dupree; two-time All-Star Michelle Snow; WNBA Western Conference Player of the Month for June, Rebekkah Brunson and one of the WNBA’s 15 Greatest Players, Ticha Penicheiro.
In March Jamba Juice attracted customers’ attention to healthier lifestyle via search of ‘Ambassadors of Wow’.