JDO Brand Design & Innovation has partnered with Heineken to create a new line extension to Zlatopramen in the Czech Republic.

The agency was briefed to create an identity for Zlatopramen Zimni, a beer-based drink mixed with pear fruit juice and cinnamon spice and which can be served hot or cold.

The new brand is being launched in the on and off trade in the Czech Republic as a seasonal offer.

Photo: package design for Zlatopramen Zimni