Kimberly-Clark Corporation announced that beginning in April 2010, it will begin offering its market-leading Depend Underwear for Men and Depend Underwear for Women products in new colors and prints.The new offering, available in male and female-specific variety packs, will provide the same level of superior fit and protection the Depend brand is now providing users with a more underwear-like experience to help them maintain a normal, active lifestyle.
Each variety pack comes with six pairs of colored and printed underwear, ranging from solid and striped masculine patterns for men, to pastel solid and floral, feminine patterns for women. Additionally, the line debuts new packaging that is distinctly different from the traditional packaging found within the category. A transparent product window showcases the prints and colors, creating a discreet product that resembles a multi-pack of traditional underwear normally found in the intimates section.
This April, Depend Underwear for Men and Depend Underwear for Women in Colors and Prints will begin rolling out across North America in four sizes. Also beginning in April, the Depend brand will roll out a comprehensive integrated marketing campaign to support the product’s availability on store shelves featuring television, print and online advertising, direct mail, special coupon offers and more.