Kleenex brand facial tissue is running a campaign dubbed ‘Sneeze Catchers’ targeting American kids of hispanic origin. It is designed to raise awareness of the importance of taking measures against cold and flu among children. They are encouraged to use facial tissues when feeling a sneeze coming on and spread this information among their friends. The winners of the campaign will be awarded with an all-expense-paid trip with their families to an Orlando, Fla and will receive a Kleenex kit consisting of healthcare products.

The brand has launched a massive campaign on TV, radio, and the Internet aimed at encouraging thousands of elementary-school-age kids to participate in this educational initiative. In March, five winners will be chosen randomly out of the total number of participants.

“Parents feel pride when they see their kids speaking and behaving responsibly about health-related issues,” said Ken Champa, associate brand manager for Kleenex brand. “That’s why we believe that as the kids share their learning about how facial tissue with Sneeze Shield Technology helps keep stuff off hands, the campaign will resonate with them, as well.”

In order to join the initiative, kids first have to ask for their parents’ permission to register at www.atrapaestornudos.com. Although the campaign specifically targets Hispanic kids, it is open to children of all ethnic backgrounds.