Landor Associates excellence in rebranding was recognised at the Transform Awards 2011, with its work winning a gold award in the category of Best Brand Architecture Solution for
Invensys. In a ceremony at the Grange Hotel St Paul’s in London, hosted by former director of communications and strategy to the Prime Minister, Alastair Campbell, Landor was lauded for its work with Invensys who provide an open technology platform that allows partner businesses greater control and flexibility.

Landor Associates worked with Invensys to create a brand architecture solution, which embraces internal attitudes and approach, reflecting their primary differentiator in the marketplace. Steve Devany, Head of Corporate Communications, Invensys PLC, commented, “Landor’s strategic thinking and creative work was exceptional. They developed a cohesive brand structure and compelling visual corporate identity system that enabled Invensys to realize our strategic vision.”

Peter Knapp, executive creative director, Landor Associates, added, “The Invensys re-branding project really breaks new ground in the sector so we are delighted that it has started to receive recognition for its visionary approach. Its a great example of powerful thinking creatively realised.”

Andrew Thomas, publisher of Communicate magazine said, “We have seen a 60% increase in the number of entries this year, fabulous growth in difficult times. This highlights the importance of the Transform Awards. They are important because whilst still recognising the importance of creativity they also benchmark execution, outcome, and, perhaps most importantly, the strategic input of Europe’s branding consultancies and in-house expertise. It is my belief that Europe leads the way in these fields.”