At the dawn of the new 2013 year, which is believed to be the year of smartphones, world’s #2 biggest PC manufacturer Lenovo seems to be trying to stay not forgotten. With the help of social media agency We Are Social, ad agency Saatchi & Saatchi Singapore and its own internal Branding & Advertising and Global Social Media teams, the brand is launching a global Facebook campaign called the «Year of Do» across 24 countries in 16 languages.

Photo: Lenovo’s FB cover, devoted to the new «Do Year» campaign

It is centered upon the app which offers users to add their personal resolutions for 2013 to be displayed on a global wall. It tracks the top five countries that are making the most number of resolutions among Lenovo’s global communities. 881 resolutions have been added as of 2.30 pm UK time.

Rod Strother, director of the Digital and Social Centre of Excellence at Lenovo said: “This app is part of Lenovo’s commitment to enabling people to achieve their goals. We’re confident that by aggregating a tapestry of global resolutions, our communities around the world will be spurred on to do more and make 2013 the year of achieving great things.»