Supported by Intel Ultrabooks Project, these lightweight, thin but powerful devices are gaining more popularity providing a smart decision for work and entertainment that keeps in pace with a fast modern lifestyle. As part of its global marketing campaign, Lenovo has just rolled out the new IdeaPad U310 and U410 Ultrabooks.

Photo: Lenovo ad, from lenovo.com

The new laptops are powered by the 3rd generation Intel Core processors and feature a sleek design available in different colors. To support the launch and reach the target audience of young dynamic people, Lenovo created an ad campaign dubbed ‘Book of Do’ that is focused on the idea of making great things happen.

Lenovo Ultrabook seem to be a really optimal decision for urban citizens with active lifestyle. The devices are lightweight, powerful and have a large storage capacity and rich audio as well as Intel Wireless Display technology to project videos and other content wirelessly on any big screen.. It boots up in a few seconds and works all day long and its price starting under $800 makes it affordable for many.

Captured in the best thriller tradition, the 5,2-minute ‘Seize the Night’ ad shows people how innovative their lives would become if they use the new Lenovo products. The ad is supported with print and online advertising in major markets including the U.S., U.K., Germany, Russia, China, India and Japan.

Moreover, Lenovo will creatively introduce the new laptops toU.S.college students, who will be offered to win their own ‘Book of Do’ at several colleges this fall. The company has also teamed up with DoSomething.org and Microsoft Bing to launch the summer activity called The Hunt: 11 Days of Doing, starting July 10. Young people will be able to take part to complete different tasks to for the chance to win the Ultrabooks and other prizes. On select markets, Lenovo will promote the computers with celebrity brand ambassadors.