Today Lexus announced at its blog that it «quietly presents Kylie Minogue with the new CT 200h». The brand enters into partnership with the pop-star and icon of glamour in order to bring  its new full hybrid luxury hatchback to better connect with the core audience—those who equally appreciate visual beauty and environmental friendliness of the vehicle.

Lexus CT 200h is one of the latest car models presented by the brand that combines extreme fuel efficiency and low emission with the opulent interior and exterior design. Because the car is manufactured based on the hybrid technology, it is said to perform «the quiet revolution» and «set new benchmarks for exterior finesse and interior quality, comfort and tranquillity».

In course of this partnership, Kylie Minogue will take delivery of her own personally specified Lexus CT 200h, while Lexus will act as the lead sponsor of Kylie’s Aphrodite – Les Folies 2011 UK tour, which promises to become the most spectacular and sophisticated tour ever staged in the UK.

Kylie Minogue, who has attained a global success as a singer, dancer, and actor, said on the matter of collaboration: “I am absolutely delighted to be working with Lexus on the launch of their new full hybrid CT 200h. I’ve been lucky enough to have a preview of the car which is both stylish and elegant and will definitely create a Quiet Revolution”.

Belinda Poole, Lexus Director, noted: “Kylie is the perfect ambassador for Lexus and the new Lexus CT 200h. Kylie has the energy, style and exceptionally popular public profile that will reach directly to customers new to the Lexus brand.”