Mike Poole and Al Mackie will further bolster agency’s creative potential.

Integrated marketing agency, LIDA, has appointed Mike Poole and Al Mackie as head of copy and head of art respectively. Poole and Mackie join from Partners Andrews Aldridge (PAA), where they were the most creatively awarded team in the agency.  Over the last year alone, Poole and Mackie received a clutch of DMA Gold Awards, a Campaign Big and an IPA Effectiveness Award. In addition to their awards haul, two of the team’s campaigns featured in Campaign’s Top Ten Direct and Digital in its 2010 Annual.   

Photo: Mike Poole and Al Mackie

Poole and Mackie started out their industry careers more than a decade ago, with stints at DDB UK and Euro RSCG before becoming an integrated team at Wunderman (formerly HTW). Whilst at the agency, their work won them DMAs, Cannes Lions and Campaign Direct Awards as well as being featured in the D&AD Book.

Nicky Bullard, creative director at LIDA, commented: “I’m delighted to welcome Mike and Al to the team. Their award-winning track record speaks for itself – but they also bring the right blend of integrated experience, craft excellence and all-important creative passion to the department.  This appointment will help us raise the bar even higher and take the creative to another level. ”

“LIDA are right at the top of their game at the moment”, Al Mackie added, “they have terrific accounts and the chance to work with Nicky Bullard and Mel Cruickshank is just too good.”